"A family based in the northern part of London is looking for an extraordinary and experienced tutor to support their youngest child on his early path to becoming an British gentleman."
When reading this post, you might easily skip the phrase "beginning" as just figurative language.
But, it could be the most significant part of this unusual position posting, as it seeks to find a teacher for a 12-month-old.
Numerous of responses have since been sent in since the anonymous family advertised their call for the highly paid tutor, who must be "someone very special".
Over the last few weeks, the advert has attracted interest throughout the news, with several asking why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is supporting the family in their search, stated that despite early scepticism, he considered the idea "visionary", and "advanced".
When he met the family, he mentioned they understood the unconventional nature of their demand, and how early in age their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that point "cultural conditioning had by then taken hold".
What precisely does the family indicate by "cultural leaning"?
It's "everything", the expert answered. "The way you eat, how you speak".
He said the firstborn had adopted "really subtle, body language" from the family, and had adopted their cultural habits. The family informed the consultant they did not want history to repeat itself with their new baby.
The intention: To bring in a British tutor, who must speak with Received Pronunciation, to shape the baby right from the beginning.
Subtle Influence
"A lot of the learning at the beginning here is somewhat absorbed naturally," said Adam.
It's via this subtle influence that the family are hoping the child will pick up the British traits they wish to instil.
He said the tutor had to be an individual who attended "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The tutor just has to be the appropriate candidate, they'll be doing things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family explained to Adam the successful candidate should preferably also have understanding of or passion in equestrian activities, alpine skiing, artistic pursuits and instrumental training so as to influence the child in a broad spectrum of interests.
Additionally though, he stated the family hoped the tutor to register the child on a variety of lessons so the child would be "equestrian training and picking up an instrument by the time they are approximately three years old".
In the family's view, helping their son grow into a "UK sophisticate" will result in accomplishment and open doors.
"Considering the pros and cons of that, because it's certainly a social class indicator," he adds.
But, in spite of all this guidance in "UK identity", could the child adopt alleged cultural influence from the multicultural family he is raised by in any case?
"Absolutely", answered Adam. "The parents realize this may not work, but they've merely embraced the perspective of, 'let's give it a go and we'll proceed as quickly as we can', because the expense of it is not relevant," he stated.
Idealistic and Unrealistic
Several in the tutoring industry who have those reservations.
An education leader, CEO and founder of a tutoring service, who also offer individual instructors, wrote that "the process of becoming bicultural, or in fact, discovering oneself, is something that must be lived into, not designed."
Peter explained that he had emigrated from Asia to the Britain at the time of seven, and had been raised experiencing and practicing dual heritages. He went on to learn at a prestigious UK institution.
"The notion that a single person can serve as a embodiment of UK identity, a person who can in some way transplant the attributes of a British gentleman upon a one-year-old child, strikes me as idealistic and unfeasible," he commented.
"From my perspective, having a quintessentially English tutor from infancy will not instantly produce the goal they hope for.
"I wasn't provided with such a tutor, and nevertheless I have been fortunate enough to experience many of the situations they desire for their son."
He added: "The fact is, personal identity should not be dictated from the outside influences; it must be embraced, and it must be internally driven."
Acquiring Englishness
Of course, English culture is something the CEO hopes can be instructed – and commercialized.
"In my view the fact that the global community views us in this respect is something that we should be cherishing|valuing|appreciating
